Sr Web Marketing Specialist (1.0FTE, Days)
1.0 FTE, 8 Hour Day Shift
At Stanford Children’s Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.
This paragraph summarizes the general nature, level and purpose of the job.
Collaborate with internal and external resources to ensure the website functions as an effective support vehicle to the hospital organization's Marketing and Communications plans and objectives. Work collaboratively with business owner's to identify needed content changes or functionality enhancements. Works with web and marketing partners to properly implement SEO best practices into all digital campaigns. Coordinates efforts with the Web Marketing Manager to share best practices. Develop and maintain regular digital dashboards and analytics reports to provide for key business partners.
The essential functions listed are typical examples of work performed by positions in this job classification. They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned.
Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patient rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.
Must perform all duties and responsibilities in accordance with the Service Standards of the Hospital(s).
Assist others in developing and producing web page content and answering questions on functionality.
Collaborate with development teams to discuss, analyze, or resolve usability issues.
Develop cross-functional relationships with decision-makers to ensure web content accurately and effectively reflects the organization and its positioning.
Identify, evaluate and report on web site potential to improve customer satisfaction.
Work with marketing and service line partners to create relevant dashboards and reports.
Develop and implement content, link building and keyword strategy.
Build best practices to ensure that all content is optimal for SEO.
Work with search vendor to build and optimize successful campaigns.
Work on improvement of organic search rankings.
Use the content management system to update and develop web pages. Work with the editorial and brand marketing teams teams to drive SEO in all web content creation.
Produce regular web analysis and reporting.
Present analysis of web metrics to stakeholders.
Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.
Education: Bachelor's degree in a work-related discipline/field from an accredited college or university.
Experience: Three (3) years of progressively responsible and directly related work experience.
License/Certification: None Required.
Knowledge, Skills, and Abilities
These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.
- Ability to communicate effectively, both orally and in writing.
- Ability to foster effective working relationships and build consensus.
- Ability to plan, organize, prioritize, work independently and meet deadlines
- Knowledge of computer systems and software used in functional area.
- Ability to learn new tools and methods in an effort to adapt and respond to ever-changing project needs.
- Strong customer service skills.
- Knowledge of the latest tools and techniques for search engine optimization (SEO), Search Engine Marketing (SEM) experience and managing Pay Per Click (PPC) campaigns.
- Ability to generate, analyze and interpret data by having a solid understanding of web metrics.
- Proficient with Adobe Photoshop, Dreamweaver with the ability to hand code HTML
The Physical Requirements and Working Conditions in which the job is typically performed are available from the Occupational Health Department. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.
Equal Opportunity Employer