Field Marketing Manager (1.0FTE, Days)
1.0 FTE, 8 Gour Day Shift
At Stanford Children’s Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.
This paragraph summarizes the general nature, level and purpose of the job.
The Field Marketing Manager creates marketing strategies and plans for Stanford Children’s Health pediatric Network of practices and assures they are consistent with the available marketing resources and aligned with Stanford Children’s Health guidelines and standards. This position develops ongoing relationships and touch points with multiple practice managers and physicians of each pediatric group and helps to identify marketing and communications needs and opportunities. This role is also responsible for the creation of marketing plans that support the regional practices, as well as align with the Organizations’ overall strategic direction. The Field Marketing Manager manages marketing resource allocations, assures organizational alignment and engagement in the plans, leverages resources to implement, and assures approvals and delivery of all marketing and communications materials and information.
The essential functions listed are typical examples of work performed by positions in this job classification. They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned.
Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patients’ rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.
Must perform all duties and responsibilities in accordance with the Service Standards of the Hospital(s).
• Works closely with Stanford Children’s Health pediatric practice managers/teams to develop comprehensive local strategic marketing plans and programs.
• Assures all efforts to drive support for and meet the needs of the practices.
• Manages on-boarding and roll out communications and outreach when new practices join the organization.
• Management of Telemedicine marketing support and creation of outreach/patient materials by partnering with Information Services department(s).
• Supports ongoing community and physician events throughout the greater Bay Area.
• Works closely with the Physician Relations team to engage with and understand overall referring physician outreach, strategic marketing efforts and creation of outreach materials.
• Plans and executes market-wide advertising, media and programs in support of the general pediatric network, aligning closely with the Strategic Brand Director.
• Serves as point of contact for the Lucile Packard Children’s Hospital Stanford media relations team, specific to identifying patient and/or physician stories and communications opportunities.
• Aligns with organizational Leadership to identify opportunities, develop initiatives, stories and vehicles to drive awareness, results and metrics.
• Manages Yelp practices for all pediatric Network locations.
• Manages local paid media (when utilized), events, sponsorships and programs in support of the general pediatric practice’s local awareness.
• Works closely with Network physicians in support of a multitude of programs and development of competitive materials.
• Develops ongoing analytics and post mortems for programs and plans with an eye to constant evaluation and improvement of efforts, as well as an understanding of potential issues and opportunities that may impact the plans.
• Creates and maintains a process for prioritizing marketing projects that is both data and customer driven.
• Develops materials, pitches and presentations to support the marketing plans and efforts, recap results and secure new opportunities.
Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.
Education: Bachelor's degree in a work-related discipline/field from an accredited college or university.
Experience: Minimum Five (5) years of progressively responsible and directly related work experience. Health Care experience is preferred.
Licensure/Certification: None required.
Knowledge, Skills, and Abilities
These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.
• Ability to bring new and innovative ideas, techniques and marketing opportunities to the forefront to benefit Stanford Children’s Health Network pediatricians and position the organization as a leading children's pediatric network.
• Strong knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people.
• Knowledge of concepts, principles and methods of developing and executing marketing promotional/advertising strategies.
• Knowledge of principles and practices of organization, administration, fiscal and personnel management.
• Knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion.
• Ability to work in a matrix environment with multiple stakeholders and clients.
• Ability to communicate effectively at all levels of the organization.
• Ability to develop short and long range business plans and strategies.
• Ability to effectively prioritize work and meet deadlines in a fast paced environment.
• Ability to stay abreast of creative trends and tools to identify opportunities to constantly improve the creative development process.
• Strong creative and design skills necessary.
• Required knowledge of Excel, Microsoft Word, Outlook, and PowerPoint.
Equal Opportunity Employer