Media and Public Relations Manager - Marketing (1.0 FTE, Days)
1.0 FTE, 8 Hour Day Shift
At Stanford Children’s Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.
Develop, implement and administer media relations outreach and communications in support of increasing the awareness and reputation of the hospital's people, programs, research and services. Serve as an advisor to newsmakers in the development of strategies and responses in situation-specific communications. Manage contacts and metrics in order to best target outreach and determine value. Serve as a hospital spokesperson as needed, both in routine and emergency communications. Collaborate with Stanford Hospital & Clinics, Stanford School of Medicine, and the Lucile Packard Foundation for Children's Health as needed.
The essential functions listed are typical examples of work performed by positions in this job classification. They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned.
Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patient rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.
Must perform all duties and responsibilities in accordance with the Service Standards of the Hospital(s).
• Effectively research, write and promote hospital news stories, ideas and press releases to traditional media, social media and New Media outlets.
• Uses established and emerging tactics to maximize media coverage for hospital.
• Coordinates and manages on-site media presence.
• Research story ideas, opportunities to position hospital experts, and response to trend stories.
• Organizes and manages media contact lists.
• Manages the Hospital in the Media newsletter.
• Manages special events requiring media outreach.
• Collaborates with Standard Hospital & Clinics (SHC) and the Stanford University School of Medicine (SOM) communications offices to ensure that messaging and media outreach is consistent and mutually supportive.
Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.
Education: Bachelor's degree in a work-related discipline/field from an accredited college or university
Experience: Three (3) years of progressively responsible and directly related work experience
Licensure/Certification: None required.
Knowledge, Skills and Abilities
These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.
• Ability to write quickly, succinctly, accurately and with grammatical excellence.
• Ability to communicate complex health information into everyday understanding is essential.
• Ability to develop, write and "pitch" both long- and short-form content, stories, press releases, "expert" voices and more to multiple types of external media (print, broadcast, Web, bloggers, etc.).
• Ability to manage response to high-pressure media deadlines and inquiries.
• Knowledge of Public Information Officer duties.
• Ability to prepare newsmakers with talking points, media training, coaching, and strategic messaging.
• Knowledge of computer systems and software used in functional area
• Knowledge and experience in New Media/Web/Social Media applications
• Ability to speak and write effectively at a level appropriate for the job
Equal Opportunity Employer
Lucile Packard Children’s Hospital Stanford strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, LPCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements, and where applicable, in compliance with the San Francisco Fair Chance Ordinance.