Content Specialist - Marketing (1.0 FTE, Days)

Category: Marketing & Business Dev
Job Type: Full-Time
Shift: Days
Req: 17017
FTE: 1

Marketing&Business Development

1.0 FTE, 8 Hour Day Shift

At Stanford Children’s Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregivers with continuing education and state-of-the-art facilities, like the newly remodeled Lucile Packard Children's Hospital Stanford. And it's why we need caring, committed people on our team - like you. Join us on our mission to heal humanity, one child and family at a time.

Job Summary

This paragraph summarizes the general nature, level and purpose of the job.

The Content Specialist is responsible for the production of written content for publications/communications that support increased awareness and reputation of the hospital's people, programs, research, and services. Manages and plans the preparation and development of high profile written materials. Serves as the department resource expert.



Essential Functions

The essential functions listed are typical examples of work performed by positions in this job classification.  They are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities.  Employees may also perform other duties as assigned.

Employees must abide by all Joint Commission Requirements including but not limited to sensitivity to cultural diversity, patient care, patient rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.

Must perform all duties and responsibilities in accordance with the hospital’s policies and procedures, including its Service Standards and its Code of Conduct.

  • Researches ideas for written communications on high visibility topics that are directed by the respective brand or content manager.

  • Develops and executes high profile written and video publications/communications that:

  • articulate the goals and vision in a way that is understandable and meaningful to various constituencies

  • demonstrate understanding of a wide variety of audiences

  • identify key information, messages and topics

  • clearly and credibly communicate a diverse array of topics

  • enhance the relevance and impact of intended messaging

  • Develops, compiles, and edits supplemental materials that support written and video communication (i.e., backgrounders, biographies, executive talking points, and other related materials).

  • Establish and maintain extensive contacts with key sources to identify story themes and newsworthy events to promote and disseminate information.

  • Maintains high-level interactions with specialized constituents to promote departmental goals, visions, and strategies.

  • Manages the content creation process that is complex in nature reaching across organizational levels.

  • Assist the manager in evaluating workflow, resources, and make recommendations.

Minimum Qualifications

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

Education: Bachelor's degree in a work-related discipline/field from an accredited college or university

Experience: Three (3) years of progressively responsible and directly related work experience.

License /Certification: None required.

Knowledge, Skills, & Abilities

These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.

  • Ability to interact effectively with a diverse array of people, including senior leaders.

  • Ability to build effective working relationship with local and national media.

  • Ability to communicate effectively, both orally and in writing.

  • Ability to evaluate, write and edit content for a wide range of communication products.

  • Ability to understand complex materials and synthesize across multiple sources to produce materials for diverse audiences.

  • Ability to change voice and writing style to fit a particular audience and purpose.

  • Ability to effectively prioritize work and meet deadlines in a fast-paced environment.

  • Ability to provide leadership and influence others.

  • Ability to work effectively with individuals at all levels of the organization.

  • Ability to lead and apply ingenuity and creativity in solving complex problems.

  • Knowledge of web technologies and applications, including social networking, social media tools, and current communication trends.

  • Knowledge of Microsoft Office Suite.

  • Knowledge and understanding of media strategies and how to use them effectively in disseminating information.

  • Advanced writing skills and the ability to synthesize materials from multiple sources.


 Physical Requirements and Working Conditions


The Physical Requirements and Working Conditions in which the job is typically performed are available from the Occupational Health Department. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. 

Pay Range

Compensation is based on the level and requirements of the role.

Salary within our ranges may also be determined by your education, experience, knowledge, skills, location, and abilities, as required by the role, as well as internal equity and alignment with market data.

Typically, new team members join at the minimum to mid salary range.

Minimum to Midpoint Range (1.0 FTE): $91,478.40 to $121,284.80

Equal Opportunity Employer

Lucile Packard Children’s Hospital Stanford strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, LPCH does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements, and where applicable, in compliance with the San Francisco Fair Chance Ordinance.
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